Tags: Identity, Assets, Illustrations
Tools: Adobe CC, Figma
Tools: Adobe CC, Figma
UW Aero + Astro, creating new assets for one of the University of Washington’s oldest departments.
PROJECT OBJECTIVE
Go Dawgs! The UW has an enduring presence, and identity defined by its boundless “W”, but when it comes to a unilateral presence in typography across campus, you might see some differing results. Although there are set guidelines︎︎︎ by the school, the application seems to vary.
How to do a gentle identity refresh within the bounds of a set brand.
Go Dawgs! The UW has an enduring presence, and identity defined by its boundless “W”, but when it comes to a unilateral presence in typography across campus, you might see some differing results. Although there are set guidelines︎︎︎ by the school, the application seems to vary.
SOLUTION
Contrast + Space-tial Acceptance
Although maybe not groundbreaking in terms of improving mark design as a whole, for this department, the modernized line break between the UW’s Classic W and the abbrievated department title stacked allowed for a more recognizable and highly adaptable applications. It also created a brand style that could be applied to departmental labs, groups, RSO’s, and conferences.
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Contrast + Space-tial Acceptance
Although maybe not groundbreaking in terms of improving mark design as a whole, for this department, the modernized line break between the UW’s Classic W and the abbrievated department title stacked allowed for a more recognizable and highly adaptable applications. It also created a brand style that could be applied to departmental labs, groups, RSO’s, and conferences.
TAKEAWAYS ︎︎︎
Ground Controlled.
One of the reasons that I decided to pursue design, was beacuse of the opportunities to experiment with promotional material for this department during my work study. I would probably have just been a buisness major, or law-school bound. Additionally, beacuse of the already established guidelines set by the school it was a safe space to understand branding, exhibition work, collaborative project, and research and approach them with a growth mindset. This department introduced me to a whole new world of communication and design exploration, for that I am eternally greatful.